Indian Institute of Management (IIM) Jammu inaugurated the International Conference event on “Reimagining Marketing with Technology” jointly organized with Deakin University at its transit Canal Road campus at Jammu in hybrid mode. The event was formally inaugurated by Prof.  B.S. Sahay, Director, IIM Jammu in the presence of Prof. Jabir Ali, Dean Academics, IIM Jammu, Prof. Amanda Pyman, Dean, Deakin Business School, Prof. Andre Bonfrer, Conference Chair, Dr. Ali Tamaddoni Deakin Business School, Dr. Nitin Upadhyay, Chairperson MBA and Conference Chair, Dr, Baljeet Singh, Co-Chairperson, Placement, and Conference Chair, IIM Jammu.

The event commenced with the lamp lighting ceremony followed by the Welcome and Conference Address - ICRMT 2023 by Dr. Nitin Upadhyay, Conference Chair, IIM Jammu and Dr. Andre Bonfrer, Conference Chair, IIM Jammu. This was followed by a brief address by Prof. Jabir Ali, Dean Academics, and Dr. Ali Tamaddoni Deakin Business School. The event also witnessed the launch and unveiling of the ICRMT 2023 Conference Proceedings & Digital Flip Book at the inaugural session. 

With the theme of "Reimagining Marketing with Technology", this conference brings together leading experts, practitioners, and academicians in the marketing and technology ecosystem. The conference features a fantastic line-up of individuals from brand agencies and digital agencies to new-age technology companies, marketers, technology evangelists, and platforms who will be providing valuable insights and perspectives on the next generation of marketing.

Speaking on the occasion, Prof. B.S.Sahay, Director, IIM Jammu welcomed everyone to the International Conference on “ Reimagining Marketing with Technology”. He provided a brief overview of IIM Jammu from its inception till today.  During his address, he mentioned that a conference is a good way to network and know what is happening across the globe along with knowledge generation.  He also provided a holistic overview of how marketing and technology are going to shape the whole world in the coming times.  He also mentioned about NEP 2020 paving the way for holistic and multidisciplinary education. He added further that Jammu is the only region where you have three Institutes of National Importance IIT, IIM, and AIIMS. He also provided an overview of B.Tech +MBA Program ( Dual Degree) Program of IIM Jammu with IIT Jammu and MBA  (HA & HM) jointly by IIM Jammu with IIT Jammu and AIIMS Jammu and its phenomenal response since its launch. He expressed his happiness that next year the Conference will be happening at IIM Jammu’s state-of-the-art permanent campus at Jagti.  Lastly, he wished good luck to all the participants. 

Prof. Amanda Pyman, Dean, Deakin Business School provided an overview of Deakin University and its activities over the years.  She also provided an interesting overview into the various aspects of technology and how it has evolved over the years. 

The first keynote address was given by Prof. Kapil R Tuli, Lee Kong Chian Professor of Marketing, Lee Kong Chian School of Business, Singapore Management University on the topic, "Social Commerce: Moving Beyond Advertising". He mentioned about the evolution of media based on the richness of the content and degree of interaction. He also spoke about leveraging social media for effective communication & Jest feel investment to take it to a level of embracement.  He also mentioned about COVID creating an opportunity to go multichannel and social media wherein he talked about how tools have led to higher service fulfillment.  This has led to huge savings, high transparency, and greater empathy for the Govt. leading to digital democracy.

The second Keynote Address was by Andy Lark on the topic Martech Mahem & Web 3.0; What Crypto, Metaverses, Blockchain mean for Martech And what it means for Marketers.  He spoke about the marketing technology shift from a structural rigid innovative to a flexible domain. Adding further he mentioned about the metaverses will define how marketers and customers will be interacting.  He spoke in detail about Martech Mahem & Web 3.0 and how they are going to transform the entire marketing domain.

The sessions followed Q & A sessions. The vote of thanks was proposed by Dr. Baljeet Singh, Conference Chair, ICRMT. The inaugural session ended on a positive note.